Data Is the New Luxury: Protecting the Assets You Can’t Touch

In the luxury world, brands have always valued craftsmanship, rarity, and reputation. Today, however, one of the most valuable assets a business owns is invisible: its data.

Consider the case of a European luxury retailer that saw customer details stolen from its VIP loyalty program. The breach didn’t just cause financial loss — it threatened trust with some of the brand’s highest-spending clients. 

In another example, a well-known luxury hotel group faced ransom demands after hackers gained access to private guest preferences, including dining habits and travel routines.

For businesses operating between Monaco, Paris, London, and Shanghai, the risks aren’t only local. Global operations make them vulnerable to international cyber actors, including sophisticated networks in China and Russia who specifically target Western luxury brands.

The question for luxury leaders is no longer “if” but “when.” Just as private clubs, yachts, and fine wine collections are carefully safeguarded, so too must data be treated as an asset of prestige. Protecting information is about protecting the very trust and exclusivity that defines a luxury business.

Published by EPCYBER — Global Leaders in Cyber Intelligence Training & Services 

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